The Power Yoga co.
The website
The Power Yoga co. believe in weaving ancient yogic philosophy into 21st century life to achieve a state of balance. Their yoga studio and community is here to empower your journey to personal growth and well-being. They passionately believe that yoga is for everyone. No matter your age or fitness level, they offer classes that will work for you.
We created a website that reflected these beliefs and created an easy system for customers to book classes and purchase passes and events all without having to leave The Power Yoga co. site.
The Power Yoga Co’s brief was that the site needed to have a more masculine feel while not excluding the femininity. The design of the site needed to be simple but beautiful.
We introduced very natural hand written font across the site to add some softness to the more masculine fonts and palette.
The site featured a range of different ways to display and feature content across the site with a strong focus on photography to feature the stunning imagery that The Power Yoga Co. had provided.
The responsive site was developed to be integrated with the MindBodyOnline platform using the API. This meant that The Power Yoga co. could completely own the customer experience from start to end and ensured that the brand messaging was the same across all user experiences on the site.
The timetable we developed ensured the ability to quickly jump between dates, book, cancel and favourite classes.
We also expanded on the filter options that were available giving customers the ability to narrow down the classes shown to a granular level with time of day, teachers, class types, suitability for pregnancy and ages as well as only showing favourited classes.
