Kate & Kate
The website
Kate & Kate is the brainchild of sisters-in-law Kate Pascoe and Kate Pascoe Squires (yes sometimes that does get a bit confusing!). Together they’ve created an amazing range of textiles and furnishing for the home.
We loved working with Kate & Kate and seeing their brand evolve and grow overtime. Each new season saw a design refresh and new functionality added to the site.
While the design of the site constantly evolved as we worked with Kate & Kate the premise was simple, and throughout it remained simple but elegant and had a core focus on the products and call to actions resulting in a significant increase in sales and traffic over time.
We worked with Kate & Kate on an ongoing basis to constantly improve the site and add new features like a shop Instagram feed, custom embroidery ordering system, custom reports and a wholesale ordering system.
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What an amazing team. From the second we met, we knew they could get the job done. Nothing is impossible, nothing is too tricky – they take the time to investigate and make things happen. They also go above and beyond for their clients, which is so appreciated – and very rare in this field. We couldn’t recommend them highly enough.
kate pascoe-squires
Co-founder
Lookbooks & order forms
In order to introduce new ranges to both the wholesale and retail customers, each season we created a lookbook featuring Kate & Kate’s beautiful imagery.
With a combination of flat lay product shots, campaign imagery and succinct, well-written content, the lookbook always created a buzz around the new range and draws customers to pre-order the new season online.
Product collateral
With such a range of products added each season the product collateral was constantly evolving and changing over time.
We created swing tags, product labels, drawstring bags to house the blankets and throws and even boxes to house the napkin sets.
Printed collateral
We’ve created range of printed creative for Kate & Kate and handled the process from the initial concepts all the way to the preparation of the technical print files and production. One of our favourites is the gift vouchers and postcards which can be purchased online in a digital format (and emailed out) or a hard copy which is sent out on beautiful stock and makes the perfect gift.
Digital collateral
Kate & Kate approached us to design a suite of online advertising banners to be shown across the google network that funnelled people to the site and fuelled brand awareness. We created a range of ads utilising simple messaging and strong call to actions while keeping with the Kate & Kate brand and aesthetic.