The website
BodyMindLife approached us to redesign and develop their website to make it more user friendly and integrate with their booking platform MindBodyOnline. It was crucial that we maintained the existing brand and extended this feeling and expectation of high quality to the website.
With a range of different ways to feature content and showcase their stunning imagery the site became a key part of their brand and offering.
The site was developed to be integrated with the MindBodyOnline platform using the API. This meant that BodyMindLife could completely own the customer experience from start to end. It also allowed us to develop custom functionality specific to their needs that MindBodyOnline couldn’t provide.
We developed a late fee system that meant they could automatically charge customers who late cancelled or didn’t show up to a pilates class if they were on a specific pass type or deduct a class from their pass otherwise. This was pilates specific so left yoga class cancellations and no shows un-affected.
Due to the popularity of pilates classes we also implemented a rule on site that allowed Pilates customers to only book 1 class per day. This could be overridden by the BodyMindLife staff but ensured that everyone had a fair chance at getting into a class.
Over time we also built out a personalised homepage experience, if you were logged in when you came onto the site you received a personal welcome message and could manage your booked classes right from the homepage itself.
The timetable
After the initial launch of the new site we consolidated the feedback and feature requests from the BodyMindLife students into a new timetable built with speed and usability in mind expanding on the functionality that MindBodyOnline offered.
With the ability to quickly jump between dates, book, cancel and favourite classes from the timetable the relaunch was a huge success.
We expanded on the filter options that were available giving customers the ability to narrow down the classes shown to a granular level with time of day, teachers, class types and even only showing favourited classes.
We then allowed them to save these filters as a default for them, so that each time they came back to the timetable page it pre-loaded what they wanted to see every time.
BodyMindLife were previously using the waitlist functionality of MindBodyOnline, however it causes problems in itself as it automatically placed the next person in line into the class when a spot became available.
We developed the “notify me” system allowing customers to sign up to receive notifications when a spot became available via text message and/or emails. It was then up to them to jump in and book the spot and worked on a first in best dressed basis.
Staff profiles
We designed an extensive profile page for the BodyMindLife staff which became almost like their own websites while still being a part of the BodyMindLife site.
With the ability to add their Spotify playlists, pull their instagram feed and add videos and images BodyMindLife didn’t want to add the upload and management of these new profiles into their workload.
To solve this we created a new area in the hub where the staff could upload all the information that they wanted to appear on their profile. A BodyMindLife admin could then go in, review the profile information, edit if necessary and approve.
This new content then pushed up automatically to the BodyMindLife, saving the team hours of content editing time.
"
Working with you has been nothing short of transformational for our business. In partnership with them we have built a world leading website. It not only looks great, it delivers an excellent user experience (way superior to any other in our space) and has delivered us exceptional results. I consider you to be an integral part of my team - you are responsive, agile, adaptable, and work with me to solve the challenges and problems we face in today’s highly competitive market.
mandy scotney
General Manager
The transformation project
The transformation project was a 4 week challenge launched by BodyMindLife students could sign up to and track their progress on their month and be inspired to push themselves to commit to more time to their practise and health / wellbeing goals.
We developed an online dashboard that was only available to those who signed up to the project that allowed them to track their progress each day and see the difference and results they achieved at the end of the project.
The system asked a range of questions at the beginning of the project, and the same questions at the end that were used to calculate how much of an improvement each participant made.
Points were also accumulated each week based on different activities and there was a goal to them to hit.
Round 2 of the project also saw the introduction of a custom goal so the participants could add a goal that was particular to them they wanted to achieve and track each week
The journal
Along with the online dashboard we developed a printed journal to inspire and allow for self reflection and discovery along the journey.
The journal was split into 4 weeks, each week had a different focus and was defined by a different logo and colour.
Each day had its own spread with a space to reflect on their progress and answer a few set questions. These pages also had a place to tick if they had filled out their online dashboard for the day.
Teacher training handbook
Yoga teacher training is a huge part of what BodyMindLife offers and it was imperative that all the information they had to help people make their decisions was clear, concise but still inline with the beauty of the brand.
We developed a suite of handbooks to provide customers with all the information they needed on undertaking training with BodyMindLife and sat this behind an email gate on the BodyMindLife site.
This ensured that BodyMindLife captured the interested parties email and could follow up later to encourage their purchase.
Print design
Over the course of working with BodyMindLife we’ve created a huge range of printed collateral for them.
This included the likes of posters, postcards, product and clothing labels, signage and much more.
The creation of this collateral ensured that the message and branding on the website, to the studio to handouts was the same across all platforms creating a seamless message for users.